Mar - Sep 2023
Revido
Discover and recommend your favourite products and places within trusted network.
Role
Product Designer (sole), Visual Design, Brand Design, UI/UX
Revido is a mobile app for finding products and places you'll actually like - based on what the people you trust already love, not what an algorithm decides to push.
Problem
The brief was to redefine how people discover products and places - by building the whole experience around their own trusted circle.
The best recommendations don't come from strangers - they come from people we trust. Yet those conversations are scattered across messages, group chats, and social media, where they're quickly forgotten and impossible to search later. Revido was created to give those trusted recommendations a dedicated home, making them easy to discover, organise, and share.
The goal was to give that everyday word-of-mouth a place to live, and make sharing a recommendation as easy as sending a text. I led the design end to end as the sole designer - also covering project management and QA - working with a client, a PM and a development team to take it from concept to a shippable MVP.
Approach
The real opportunity wasn't another review site. It was the trust layer that makes a recommendation worth acting on.
I started by interviewing potential users, running a survey, and analysing the apps they already relied on. Three clear patterns emerged: people trust recommendations from people they know more than anonymous ratings; valuable recommendations are scattered across messages and group chats, making them difficult to find again; and many platforms prioritise engagement and sponsored content over genuine recommendations. These insights shaped three design principles that guided every decision: make the person behind the recommendation more important than the rating, make sharing effortless, and use familiar interaction patterns so the experience feels intuitive from the start.
Process
I kept my process simple: understand the problem, explore multiple ideas, prototype quickly, gather feedback, and iterate until the experience felt intuitive. The project started from scratch. I defined the product direction by creating the brand identity, moodboard, colour palette, and analysing competitor apps to understand what worked and what didn't.
Next, I mapped the core user journeys and simplified the feature set to focus on discovering and sharing recommendations. I then designed the information architecture, user flows, and low-fidelity wireframes before refining them into high-fidelity designs. The final stage focused on building a clear visual system and delivering organised Figma files ready for development.
Every design decision was guided by one goal: making trusted recommendations simple to discover, save and share.
Solution
The final product transformed everyday recommendations into a trusted, searchable experience. Every screen was designed to make discovering, saving and sharing recommendations feel natural and effortless.
Every interaction was designed to reduce friction - from discovering recommendations to saving, organising and sharing them with others. Familiar patterns kept the experience intuitive, while a consistent visual system made the product feel approachable and trustworthy. The outcome was a scalable mobile experience supported by a cohesive design system, interactive prototypes and organised developer-ready assets, ready to evolve as the product grows.
Product Images
Building Revido from scratch reminded me that product design is as much about collaboration as it is about craft. As the only designer, I worked closely with the client, project manager and engineering team, making decisions quickly, challenging assumptions, and iterating constantly. The result wasn't just a polished interface - it was a product built around a clear vision and a shared understanding of what users truly needed.
Outcome
Revido launched as an MVP on iOS and Android, taking the product from an early idea to a complete mobile experience ready to evolve through real user feedback.
